Stories Have Impact
What is one of the best ways to radiate your unique brilliance? To magnetize your dream clients?
A powerful story telling how you helped others overcome their adversities…that’s how! Not a testimonial, not a quote. But a compelling story written with grace and grit, one that holds you dear in the hearts of your prospects.
Who doesn’t like to hear a great story that they can relate to in some way? Telling a purposeful story is one of the most efficient means of persuasion. It moves people into action when the story is something that the reader can experience on an emotional level. And no piece of marketing literature has a greater impact on its audience than a success story.
Prospects want to see what success looks like if they purchase your products or services. They want to see how you have handled others’ woes, helping them out of their dilemma. They want to see authenticity in the way you work with your clients. They want to know what your values are that underlay your brand and your business.
By providing examples of success stories from individuals whom your prospects can relate to, you create an emotional bond with them. You connect with them. You build trust with them. Become memorable in the eyes of your prospects and they will see you as golden when it comes time to deciding on who they want to work with.
If you are a woman entrepreneur, particularly a life or business coach, I would be honored to be your storyteller.
Finally someone out there is offering this much needed service. Erica’s idea to help promote women’s business and especially the life coach or business coaching services is brilliant. …Her stories are much more in depth than the two-line written reviews we see people using to promote their work. The potential client needs to be able to connect with the service in a deeper way and Stories Speak! does just that. Thank you Erica! ~ Vicki Barton, a retired attorney turned jewelry designer, and owner of Silver Moonlight Jewelry
“It isn’t what we say or think that defines us, but what we do.”
Jane Austen